PRODUCT OFFERINGS
As a strategic brand of Caterpillar, SEM has its own brand proposition, distribution channels, marketing strategy and product support. The SEM brand of wheel loaders, soil compactors, motor graders, dozers and wide-body truck are targeted to meet customers' needs.
SEM products are designed to meet or exceed regional industry requirements for quality and reliability.
We are dedicated to providing affordable, available and supported SEM products and services to serve the customers all over the world. In China, SEM machines are sold through a network of over 80 SEM dealers, owned and operated by local entrepreneurs. Outside of China, SEM products are sold mainly through Caterpillar dealerships with dedicated SEM channels, covering more than 100 countries.
WHY SEM
Caterpillar provides affordable, available and supported SEM products and services to serve the customers all over the world. In China, SEM machines are sold through a network of over 70 SEM dealers, owned and operated by local entrepreneurs. In markets outside of China, the products are sold exclusively through Caterpillar dealerships with dedicated SEM channels, covering more than 90 countries.
